Cheryl Porro – a tech exec by day, potter and baker by night – stumbled upon the world of food blogs through a forwarded link, sent by a friend, admirer, and consumer of Cheryl’s baking experiments. A few hours of surfing later, the rest was history!
Although a devoted baker since the age of 13, Cheryl simply wasn’t ready to abandon the reliable world of software for the high-stakes game of owning a bakery. But the creativity, the exchange, and the inspiration she found among this community of food bloggers was just the outlet she needed! In short order, Cheryl signed up for her very own blog, and Cupcake Bakeshop was born that fateful day in March 2005.
Baking, namely cupcakes, has since taken residence in Cheryl’s day-to-day life. Cupcake Bakeshop has evolved into a place to experiment, inspire, create, and share her work with others. Cheryl continues to lead a double-life as an amateur baker and full-time engineering leader.
Cheryl lives in San Francisco with her teenage daughter.
About the Site
Cupcakeblog.com is about – you guessed it – cupcakes. More specifically each post features a unique cupcake recipe created by Cheryl Porro and accompanied by her own photography. The recipes on Cupcakeblog.com reflect Cheryl’s food philosophy – think slow food meets sweets.
Cupcakeblog.com has been featured in the San Francisco Chronicle food section (print and web), in the San Francisco edition of The Onion (print only), in the fall 2007 edition of Adorn Magazine (print only), on Yahoo! 9 Web TV (the 9th story), as a Yahoo! Pick, in Yahoo! Buzz (the ‘cool’ link), and in the Wall Street Journal Online blog watch.
Contact: chockylit at gmail dot com